JoyEngine was created in 2005 to highlight good work and serve as a source of creative inspiration. Driven by an author/contributor base of like-minded creative professionals, the site is in a state of perpetual change, occasionally pausing to call attention to noteworthy ideas, individuals, and endeavors.
As JoyEngine enters its fifth year it hopes to continue to inspire, inform, and ultimately promote positive change in the world. The JoyEngine team holds the belief that access to information is one of the many factors limiting ideation and innovation. With this ideal in mind, JoyEngine strives to function as a platform for the exchange and the utilization of information.
While the content of JoyEngine spans a range of subject matter from graphic design to technology, from indy DIY fashion to contemporary art, from global events to local politics, it’s all bound by a collective consciousness. This collective consciousness shares the belief that change, while often challenging, is inevitable. That change is good and that change leads to progress – whether it be in the arts or in politics or in your own neighborhood.
The Purpose of the Grid
The grid is used by the typographer, graphic designer, photographer and exhibition designer for solving visual problems in two and three dimensions. The graphic designer and typographer use it for designing press advertisements, brochures, catalogues, books, periodicals, etc., and the exhibition designer for conceiving his plan for exhibitions and show-window displays.
By arranging the surface and spaces in the form of a grid the designer is favourably placed to dispose his texts, photographs and diagrams in conformity with objective and functional criteria. The pictorial elements are reduced to a few formats of the same size. The size of the picture is determined according to their importance for the subject.
The reduction of the number of visual elements used and their incorporation in a grid system creates a sense of compact planning, intelligibility and clarity, and suggests orderliness of design. This orderliness lends added credibility to the information and induces confidence.
Information presented with clear and logically set out titles, subtitles, texts, illustrations, and captions will not only be read more quickly and easily but the information will also be better understood and retained in the memory. This is a scientifically proved fact and the designer should bear it constantly in mind.
The grid can be successfully used for the corporate identities of firms. This includes all visual media of information from the visiting card to the exhibition stand: all printed forms for internal and external use, advertising matter, vehicles for goods and passenger transport, name-plates and lettering on buildings, etc.
Excerpt from: Grid Systems in Graphic Design/Raster Systeme Fur Die Visule Gestaltung by Josef Müller-Brockman © 1981
* All Müller-Brockman posters via Blanka