Vignelli vs. Benguiat

Vignelli vs. Benguiat

While working at Print Magazine in 1991, Julie Lasky was tasked with organizing a debate between Massimo Vignelli and the type designer Ed Benguiat. The debate was the second in a series, titled “Oppositions.” Vignelli and Benguiat were chosen specifically for the contrast in their work and respective design philosophies. Rather than battle one another over the nuances of specific typefaces and typeface usages they chose to focus their attention on the emerging design magazine, Emigre, and its utilization of the newly released Macintosh computer – for better or worse. What follows is a nearly 9000 word dialogue between two of the design world’s most innovative, accomplished and influential members. Read the full transcript here.