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Posts Tagged ‘branding’

REBRANDING MERGERS

05.01.08

With Microsoft recently trying to grab Yahoo! mega-mergers are in the news. Aside from the thousands of hours and millions of dollars required to unite two companies, enormous amounts of creative energy go into rebranding the new entities, be they created by absorption or by acquisition. Take a look at how some of history’s biggest mergers changed the brands involved.

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Alex Henry by: Alex Henry

AUTHENTICITY

04.21.08

In a world full of corporate clutter, mega corp fallouts and the weakening dollar, how do you restore comfort to the masses during a time when familiarity is being jeopardized… authenticity. The connotation of authenticity is often aligned with nostalgia - so what better system to restore merit in a brand than using the throw-back. It’s a great way to confirm your brand’s morality without getting on a soap box and preaching to the choir or changing your methodology. We’ve seen it in pro sports with the throw-back jerseys and the increasing attacks on performance enhancers. Ford has been using more of the original cursive typography from its heritage, and now, Starbucks has done it. With increasing prices on coffee and a growing number of attacks on the brand, Starbacks is bringing back the original brown logo created in 1971. My only questions is, without a change in behavior, what do you do in thirty years when you need to rely on authenticity, again?

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Alex Henry by: Alex Henry

Happenings

  • 07.24.08

    30 bears waiting to eat 7 geologists! Whaaat! That’s some horror movie shit.

  • 07.23.08

    The Sustainable Living Roadshow is coming to the DNC!  SLR is a national coalition of educators and entertainers who tour the country in a fleet of renewable fuel vehicles to empower communities and individuals to utilize sustainable living strategies for a healthier planet.  Find our more.

  • 07.23.08

    The Democratic National Convention is August 25th - 27th in our very own Denver, Colorado. Find out how you can get involved today!

  • 07.22.08

    WE’RE BACK!!! Yeah Ricky! You rule some shit. Wordup.

  • 06.12.08

    Vs. Social Standard is throwing a bash for their new store location in Uptown MPLS. Music, booze, and fresh gear! What more could you ask for? Tuesday June 17th 8-11pm. Grab the flyer here.

  • 06.11.08

    Cravendale and YCN bring you their latest project, Future Milk, a competition to redesign Cravendale’s milk bottles. Deadline June 20th.

  • 06.06.08

    Art by a slew of Denver’s best, music by Andrea Ball, refreshing Sangria, and live graf art by Magnet Mafia. TONIGHT!!! The AITC Gallery at 2762 Walnut, more info at: www.artinthecitydenver.com

    The Gritty and Itty Bitty!

  • 06.04.08

    Some Merge preview pics over at Beauty & The Street.

    MERGE - Andenken Preview

  • 05.30.08

     Former White House Press Secretary (2003-2006), Scott McClellan tells all in his recently published memoir, What Happened and points a big finger at Bush and Rove.  McClellan accuses his ex-boss of running a White House lacking in candor and competence. Can’t wait to read this sucker…  Buy it now!

    WHAT HAPPENED by Scott McClellan

  • 05.29.08

     Adam Reker drops the Country Gentlemen Series at Icelantic Gallery on June 6th.  The 6th of June is shaping up to be a seriously arty evening… get your little duckies in a row, yo!!!

    Adam Reker at Icelantic Gallery

  • 05.29.08

    Gregory Euclide will be showing new work at Limited Addiction Gallery on June 5th - June 29th.  Be sure to stop by.

    Gregory Euclide at Limited Addiction Gallery

  • 05.23.08

    Joseph Shaeffer is showing CONFRONT/(A)VOID tonight at Artyard Contemporary Sculpture Gallery in Denver on 1251 South Pearl St.

    JOSEPH SHAEFFER - TONIGHT AT ARTYARD

  • 05.22.08

    Beautiful Losers, tonight 7pm at the Mayan in Denver. Online ticket sales have ended so you’ll have to try your luck at the box office.

    BEAUTIFUL LOSERS - TONITE!

  • 05.22.08

    New JE header.  Thanks to Kluver.

    NEW HEADER FROM KLUVER

  • 05.21.08

    “WE SUFFER PRIMARILY … FROM OUR ILLUSIONS. WE ARE HAUNTED, NOT BY REALITY, BUT BY THOSE IMAGES WE HAVE PUT IN PLACE OF REALITY. AMERICA WENT TO WAR NEARLY FIVE YEARS AGO AFTER AN ORCHESTRATED CAMPAIGN OF FALSE STATEMENTS BY THE NATION’S TOP OFFICIALS, A WAR BEGUN UNDER THE ILLUSION OF AN IMMINENT NATIONAL SECURITY THREAT. WE ARE HAUNTED BY A WAR BEGUN, IN OTHER WORDS, UNDER FALSE PRETENSES.” - DANIEL BOORSTIN, THE IMAGE (1961)

  • 05.20.08

    Takashi Murakami’s “My Lonesome Cowboy” sold at Sotheby’s Contemporary Art Evening on May 14th for $15 million. Damn.

    Takashi Murakami’s My Lonesome Cowboy

  • 05.15.08

    The Denver art scene has been tip-top as of late with loads of work being kicked out by a slew of talented, and dedicated artists.  Max Kaufman has some super photos in this flickr set.

    DENVER ART SCENE BLOWING UP!

  • 05.09.08

    MUGS, new works by Chris McInnis - tonight at Tee & Cakes.

    MUGS by Chris McInnis at Tea & Cakes

  • 05.08.08

    MIA will be at the Filmore Auditorium on May 17th

    MIA at the Filmore May 17th

  • 05.05.08

    Watch the fuck out!

    Watch the fuck out!

  • 05.05.08

    John Fellows and Kris Fry are “IN CAHOOTS” at the Plastic Chapel on Staurday, May 10th.

  • 04.25.08

    Carmel Hagen gets up close and personal with Aaron Rose the man behind Beautiful Losers. Read more here.

    Carmel Hagen Interviews Aaron Rose

  • 04.23.08

    Our pal Mike HYP will be showing at Intoxicated Demons Gallery in Berlin where he’ll be part of a group show titled “Die Post Ist Da!” opening May 9th. Lucky Mike will be attending this global opening and will be showing alongside the hugely talented Morten Andersen (Denmark) and ARO (Germany). Yeah Mike! More on the opening here.

    INTOXICATED DEMONS in BERLIN

  • 04.14.08

    “Strategic” Scot Lefavor (note new knickname, we’re droppin’ “last minute”) showed up to play ball today with a rippin’ rad new JE header. Thanks Homey!

    lefavorbushsm.jpg