JOYENGINE: cause sharing is cool

This Sunday, May 24th, The 400, PBR, and Redbull will be hosting the Sunday Swap and it sounds like it’s gonna be stacked.  Sneakers, Art, Apparel, Vinyl, and more with select retailers and private parties in attendance selling their goods swap meet style at 1539 Platte St.  And yo, it’s cash only, old skool – simple. So, swing by The 400 and spend your Sunday with a great crew. Shop, drink, and enter to win fresh prizes.

Our pals at The 400, Denver’s premier purveyor of select and limited edition kicks have done it again.  This time they’ve gone and consolidated both shops into one seriously mean sneaker/streetwear boutique and moved the mothership over to 1535 Platte.  We stopped by for a visit last week and we’re pretty blown back.  Staying true to their alliance with the boys at DoubleButter, they’ve teamed up once again to  bang out their new space – and in a mere 3 weeks.  The build out is brilliant, and even if you’re not into sneakers (which would suck for you) you oughtta stop by just to scope the finishes and trim details. DB and The 400 pulled out all the stops and really did the place up right.  Oh, and they’ve got a new website poppin’ any day now.  So stay up on that.   Congrats gentleman.  Your hardwork, committment, and purist dedication doesn’t go unnoticed.  Respect.

Premium apparel and footwear company, Undrcrwn is bringing its basketball-inspired graphic twist to Denver for the Democratic National Convention during the week of August 25, 2008.  “Nothing is more basic than our right to vote for our President and we wanted to put our own visual look to the November election to show our support. For inspiration, we brought back Vince Carter’s dunk over France’s Fred Weiss in the 2000 Olympics and combined it with Barack Obama’s smooth game” says Bryon Sheng.

Undrcrwn has partnered with our homies, local Denver retailer The 400 to offer this tee to the public during the Democratic National Convention.  The much talked about tee shirt will be released nationally in September 2008.

Proceeds from these tees will be split among local charities increasing inner city participation in youth sports.

Mike Graves life involves lots of painting.  Since we met Mike a couple years ago, we’ve never known a time when he wasn’t working on a new series of paintings for a new show.   He blows our minds every time. This go round it’s Lucha Libre at The 400.  The show opens on Thursday, July 17th.  Check it out.

My man Gumby is back with a solo show titled “Cutty Town” over at The 400 that is sure to impress. Not only am I stoked to see some new Gumby goodness up on the walls, it’s also just a damn good time over there at The 400. From the rad shows they have there every third Thursdays (wall pieces there lately have been ridiculous), from the dope beats to the tasty treats, they rock it well, everytime. See you there tonighta!!!

Sribe & Emit really dominated the 400 last Thursday. If you missed it, or if you just need a refresher… here’s some highlights.

You don’t wanna miss this art opening… Emit & Scribe tonight at The 400. We just got a sneak peek from Fry, and it’s nasty, nasty shit. See you there.

Jolt, the man behind the Guerilla Garden will be showing all new works at the 400 tonight. Jolt is a nasty fresh talent and his new work is sure to impress. For some top-notch graf and who knows what else… poke your nose in the 400 this evening.

The 400 will be hosting a super rad release party for the New Balance Super Team 33 collection on Saturday, March 1st. You might be thinking, “What is Super Team 33? Well, here’s the deal… Out of the 6 New Balance factories in the USA, one of the best is located in Skowhegan, Maine – a district famous for its shoe manufacturing. From the engineers in the factory, a special production line was built, made up of the best 28 workers and 5 craftsmen (longest career 25 years, total career of 33 workers: 265.5 years). The collection made from these talented workers was named “Super Team 33″, because of its production line #33, and because of the total number of workers on the team. They value “high quality” and “aggressiveness”, and create the best quality shoes in New Balance.

There only 33 stores on planet earth that carry this product. The 400 is one of 8 in the US!

What a show! Our very own JE Contributor Aaron Ray crushed it, the work was awesome, the titles hilarious and the wall is up there in my top 3 for The 400. We got to catch up with the likes of Chris Cox, Mike HYP, Randy and Fry (of course), SBD’s bro made it down, Stevesey, Scot Lefavor even showed us some bike tricks and the man of the night Aaron Ray. We even got to check out some Hairy Wheels Gravis! The work was crazy affordable, so if you didn’t make it – go buy some art! Awesome job Aaron, we can’t wait ’till your next show!

Fresh N-E-W watercolors by MOEH at The 400 this Friday. Be sure to stop in our homies and check out MOEH’s new work. For those of you not totally locked into the loop The 400 now has two locations. Their gallery openings are located in the Golden Triangle at the original location on 1010 Bannock Street. Their new shop is located in Curtis Park on 2445 Larimer. If you’re thinkin’ about headin’ down for more than just art and wanna get your sneaker buzz on be sure to hit up both spots as the 400 krew stocks different kicks on each side of town.

the400.net

We know it’s pathetic, but we finally had the opportunity to visit the 400’s newest shop on Larimer. You’d think we’d have made it down there by now. Regardless, we were super stoked to get to see the shop and hang out with Kris Fry, lead 400 designer/good pal, and one of the master minds behind the 400’s explosive growth. The new shop is HOT and we’re proud to show it off on behalf of our homies. We didn’t make it to Double Butter’s opening at the 400’s Bannock shop last Friday (be sure to check it out if you get a chance), but the DB duo worked closely with the 400 on the interior of their new Larimer spot. Check it out:

the400.net | doublebutter.com